You read that right, we have launched a new logo, new brand, new website and new process and we are THRILLED. 

Over the course of the last 4 seasons we’ve DIY’d all of our branding, website and processes and were getting burnt out on all of these processes. As a creative florist, I was tired of doing all of this behind the scenes work I felt got me nowhere closer to my goals. Finally, I decided it was time to hire the professionals. 

When thinking about our branding and what I wanted to capture, I wanted to ensure that it spoke to the couples who are wholeheartedly in love, believe that family is most important, and of course think of floral design as a vital investment for their wedding day. I also wanted to combine my love of texture, old world love and a genuine warm design when crafting our branding and I think we captured just that. 

Our new logo not only speaks to our couples who are just for us, but it speaks to who we are. The texture overlay’s, the old yet modern design, the floral elements inspired by our very own tree in our front yard, and the color palette that speaks to the warmth we strive to provide for our clients. This new brand identity truly captures who we are and provides the timeless design we’ve always wanted. 

Along with new branding, we took a look at our current inquiry and design process and made the decision to make a change. As I’ve said before I am a serial learner and I’ve studied countless courses and modified our process quite a few times before I landed on one that felt right for us and ultimately better for our client. Now we are going to begin the actual design process post booking. This is so we can truly focus on our clients that say YES to us. This will  allow us to spend more time creating thoughtful, impactful designs that are cohesive and speak to our clients love story. With this new design process we will be creating an initial design that will lead to the choosing of centerpiece vessels from our curated collection, ribbon selection based on the color palette, all compiled in a visual board presented over video. We are excited for the launch of this new process because this elevates our current experience and allows us to do what we are GREAT at, creating cohesive designs for our clients. 

I am excited for the launch of our timeless brand and new process and am so thrilled at the work Kelly and Andrea have done for us! With Grace and Gold is an amazing company with a seamless process that made it so easy to work with. Yay for new branding and a new processes launching our businesses forward! 

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